Postby adidistyle » Thu Mar 31, 2016 1:03 am
Thanks for the feedback and comments. I will address a few of these items.
To recap, I had initially cancelled our booking completely, but couldn't quite let it go. The same day I tentatively booked the 11/4, and called for paid entries that night. I allowed 8 days to gather entries, to see if we could raise sufficient numbers.
I received 25 fully paid entries.
No promises or EOIs.
Significantly, I also received 18 declines (11 from regulars)
Cost
Ross, your calcs were about right...
QR hire: $5510 (Track, staff, timing, medic, insurance)
Paid entries: $3495 (Including 2x 2nd drivers)
Shortfall: $2015
We pay the track hire regardless of attendance numbers. In this instance QR showed no interest in reducing our risk.
I aim to break even each calendar year, including being able to subsidise at least one event to be a full day event, and pay for trophies. This requires making about $250 profit on preceding events. We lost $740 on TD1, and broke dead-even on TD2. That is, $740 down so far this year (paid for by November 2015 at Lakeside)
Attendance (Average)
QR: 40ppl (Over the past 9 events)
LS: 43ppl (Over last 15 events. 41ppl excluding last November)
MP: 23ppl (one event)
Overall: 40ppl per event
QR vs Lakeside
The numbers indicate that any Lakeside bias is just perception. There appears to be a slight preference for Lakeside (41 vs 40), but this is skewed by occasional full days being offered. Lakeside is unquestionably closer to the greater population, and presents the possibility of only taking 1/2 day off work. It better suits standard MX5s, but QR is probably a better novice's circuit. QR is a LONG way away if you breakdown. I know...
I am fully in favour of eventing at QR and Lakeside. The MQ5CQ motorsport is already quite 1-dimensional, which is why I latched on to the Morgan Park opportunity. Any reduction in variety will not be helpful.
Number of late entries
Since I have begun emailling earlybird reminders, late entries have almost completely stopped, now comprising less than 5% of entries. People are definitely motivated by the discount, and will act if reminded. I am fairly confident very few additional entries would have been received, considering the number of declines received.
Overall
I feel that the event has been defeated mainly by time. It was Easter. Some were having difficulties preparing cars in time. It was too short notice for people to change existing plans, or to have a lazy $145 available. Budgets might also be an issue, as I have added two events to the calendar. Maybe that is too much. There is possibly a QR "meh" factor at work too.
Looking forward,
June 6 is ON at Lakeside
July 9th is ON at Morgan Park
I have to reschedule the QR July day into August, if possible.
September 12 is ON at Lakeside
November 14 is ON at Lakeside
Adam Shipway
NA6 for track. NA8B SE (in slow progress)