The Yaris (at least the 1.5) has stickers all over it stating that it's designed for e10.
I've found that Shell (and the independents) are the only companies that state their e10 is 94/95RON whereas BP, Caltex, etc are 91.
In a Yaris 1.5 with similar highway driving I can see a repeatable difference of <500km ~ 600km+ per 40L consumed between a 91 and 94/95 RON fuel. Yes I consistently travel 100km MORE per tank on Shell e10.
Bringing it back to the MX5 I get good performance on Shell 94 e10 and it's knock city on any of the other 91 e10's. I have to load a different ignition and fuel map and it really dulls my performance.
Shell 94 is their 'budget' e10 (cheaper than their unleaded 91) and has the bonus of smelling like mollasses when I fill up.

As an aside I always ran BP Ultimate in my VW VR6 which seemed to like it (minimum RON95 recommended).